Who Are the Influencers?

I have always known this, but I also heard a professor at Northwestern University spell it out in detail.  When you’re in a business or an organization (it doesn’t matter if it is a corporation or a not-for-profit), it’s really a positive move to connect with the connectors.  Who are the connectors?  They are not the management team.  They are the people to whom most of your people speak.  They are the influencers. If you could track emails. the influencers receive more than any others in the group.  Find them. Include them on your team. If you can connect with the connectors, every program you initiate will be better understood and more effective.